La Pieza
La Pieza is the corporate face of Leticia Esuba the multiplatform artist known as Biselé. It's the creative agency through which she organizes, coordinates and deploys creative ideas of any kind for her clients. My role as it's current graphic designer is to provide every visual ideation & solution.
"El lujo de lo humano."
From ideas to a living brand
La Pieza is a project built to connect what we imagine with what we can touch, see or feel, a bridge for ideas to take form. The logo grows out of that essence: drawn in the Ribes typeface, its final "E" becomes the connective element, a piece that fits and links to the rest, mirroring the multidimensional nature of the agency.
When Biselé (Leticia Esuba) contacted me, I could not be more excited, as we previously collaborated on other projects, the connection we shared truly helped to provide an aligned version of what she wanted for La Pieza.
