User InterfaceDesign SystemsWireframingBrandingMotionIllustrationPrototypingResponsive Design
User InterfaceDesign SystemsWireframingBrandingMotionIllustrationPrototypingResponsive Design
01 - UX/UI01 - User eXperience / User Interface
Products, end‑to‑end
The latest digital products where I participated. Brief details about ideas, research, wireframing and the final interfaces, always keeping the focus on the users.
Claxo is a digital platform created to simplify dealership management and connect all processes in one place. It's a tool designed to facilitate information flow, streamline teamwork, and enable clearer decision-making.
Key differences
We believe technology should feel simple and that design has the responsibility to make that possible. That's why Claxo's identity combines the technical with the human: a clean, modern, and flexible image that functions as a system where everything related to the user's business is connected.
The idea behind
Claxo arises from the team's real-world experience with dealership, from seeing how disorganization and impractical tools led to missed opportunities. From that need, an idea was born: to concentrate everything on a single platform that simplifies the chaos.
Competitor analysis
In a sector where tools are multiplying and systems are becoming increasingly complex, Claxo offers a comprehensive solution that unifies, organizes, and expedites. It's not just software; it's a new way of working: more efficient, more visual, and more connected.
Collaboration◆JOSE CAÑIZARES, DIEGO DE EGEA, CRISTIAN ASTABURUAGA
We designed an App to book and promote touristic activities & experiences. My role consisted on daily assisting the team with user research, user story flows and prototypes, alongside generic graphic design tasks such as branding assets, video editing, printed media & copy enhancements.
Key differences
Research led us to two profiles for Shakapp: one for those seeking experiences and another for those offering them as guides. This created a loop of in-platform content with user reviews and an infinite scroll. By proxy, this creates a community in constant growth showning refreshing and digitally native UI.
The idea behind
Shakapp emerges as a disruptive idea in a niche where every service has an internal booking and billing process. With Shakapp, this is not necessary, as it is automated and generates revenue for users. Hand in hand with AI, content creation becomes less of a chore for users.
Competitor analysis
We spotted a lack of automation, which is key to listing and booking experiences more quickly. This, in addition to the abundance of traditional booking formats, showed us the importance of short video content redirecting to the experience's page.
Collaboration◆LASTING DYNAMIC'S DESIGN, DEV & QA TEAM
Omne is a digital Healthcare platform that belongs to FWD Group. We joined the project as a remote team, and provided solutions for in-app insurance needs management.
Key differences
The layered interface of Omne provides a fresh experience for the users, which are not just allowed to use the insurance digital tools of the app, but also enjoy gamification & wellness spaces.
The idea behind
FWD group posseses quite a range of products, and what the Asian signatured Healthcare house wanted was essentially to create a curated, digital space for their millions of users.
Competitor analysis
Other digital insurance products tend to focus on bureaucracy, as well as access to services. Understanding this, by providing a wellness digital ecosystem, customers now get the 360° Omne branded experience.
Collaboration◆AMANDA KOOK, ANGELINA TERLAKI & LASTING DYNAMICS DESIGN TEAM
02 - Branding
Brand Systems
Everything related to brand identity in one single space. Naming, color & style choices, values, tones, built as a one single ecosystem for each client.
01 · Brand manual
GameLabTV
TV gaming reimagined as a complete entertainment system for Gen Alpha - nostalgic, educational games for the big screen. Built end to end with the FrontEnd duo behind the studio.
The corporate identity for Leticia Esuba (Biselé), the multiplatform artist behind the La Pieza creative agency - rooted in Canarian aboriginal craft and built as one coherent system.
Widely themed short films that display my dedication for storytelling, audio & video editing production. Always on set of a new story.
Diáspora · 2025
04 - Visuals
Visual experiments
Digital illustration, experimental edits and looping pieces. Two collections to understand my visual universe.
05 - About
Natalia Herrera◆Barcelona
Greetings,
I'm Natalia 👋 a cross-platform designer based in Barcelona. I explore digital narratives, centering social design through my creative process, alongside a passion for curating references and creating visuals.
I'm a designer, so my nature is to question why things work the way they do, and most importantly: iterate any loose strand of a product, idea or service. I had the luck to gain experience with worldwide hybrid Agile teams with collective responsibility.
Experience
CLAXO
2025–2026 · UX / UI Designer · ongoing
Lasting Dynamics
2022–2024 · UX / UI Designer
Domingo Alonso Group
2022 · Graphic Design - HR
Henry Hank SL
2019 · Graphic Designer
Education
Goethe Institut
2025 · Deutsch-Zertifikat A2
Cambridge English
2025 · Advanced English C1
EASDGC
2020 · Graphic Design Bachelor
SPEGC
2019 · 248h · UI for mobile, web & digital
Fields
UX/UIPrototypesVisualsBranding
End
Let's build something
Currently searching for spaces to bring my work towards the public - open to collaborations, roles, and commissions.
