User InterfaceDesign SystemsWireframingBrandingMotionIllustrationPrototypingResponsive Design
User InterfaceDesign SystemsWireframingBrandingMotionIllustrationPrototypingResponsive Design
01 - UX/UI01 - User eXperience / User Interface
Products, end‑to‑end
The latest digital products where I participated. Brief details about ideas, research, wireframing and the final interfaces, always keeping the focus on the users.
Claxo is a digital platform created to simplify dealership management and connect all processes in one place. It's a tool designed to facilitate information flow, streamline teamwork, and enable clearer decision-making.
Key differences
We believe technology should feel simple and that design has the responsibility to make that possible. That's why Claxo's identity combines the technical with the human: a clean, modern, and flexible image that functions as a system where everything related to the user’s business is connected.
The idea behind
Claxo arises from the team’s real-world experience with dealership, from seeing how disorganization and impractical tools led to missed opportunities. From that need, an idea was born: to concentrate everything on a single platform that simplifies the chaos.
Competitor analysis
In a sector where tools are multiplying and systems are becoming increasingly complex, Claxo offers a comprehensive solution that unifies, organizes, and expedites. It's not just software; it's a new way of working: more efficient, more visual, and more connected.
◆JOSE CAÑIZARES, DIEGO DE EGEA, CRISTIAN ASTABURUAGA
We designed an App to book and promote touristic activities & experiences. My role consisted on daily assisting the team with user research, user story flows and prototypes, alongside generic graphic design tasks such as branding assets, video editing, printed media & copy enhancements.
Key differences
Research led us to two profiles for Shakapp: one for those seeking experiences and another for those offering them as guides. This created a loop of in-platform content with user reviews and an infinite scroll. By proxy, this creates a community in constant growth showning refreshing and digitally native UI.
The idea behind
Shakapp emerges as a disruptive idea in a niche where every service has an internal booking and billing process. With Shakapp, this is not necessary, as it is automated and generates revenue for users. Hand in hand with AI, content creation becomes less of a chore for users.
Competitor analysis
We spotted a lack of automation, which is key to listing and booking experiences more quickly. This, in addition to the abundance of traditional booking formats, showed us the importance of short video content redirecting to the experience’s page.
Spongea could be defined as a platform for creatives, a space for cultivating connections between professionals. It also provides visibility to emerging profiles which tend to be overlooked. Social design is key to its approach. This is my final project for my degree in Graphic Design at the EASDGC.
Key differences
With Spongea, users can showcase their work and also discover inspiration in a space free from the barriers. This is fundamental for those identities, allowing them to raise their voices and enrich their lives.
The idea behind
The motif behind creating this project are niche environments, which foster feedback among creatives and prove closer approach to ideas. Its nature is unifying and practical, reflecting the creatives' actual experience.
Competitor analysis
I was inspired by emerging platforms such as Dribbble or Invision. Nowadays is simple to notice what made them grow, but at that time, spaces with 360 feedback & interaction loop were really new, and that truly framed Spongea’s values.
Memora is an App for photo & video organization, designed during an Web Interface & Digital Product Design Course. I took the lead and guided my colleagues from the early research, branding, wireframing and design processes. We also provided iconography, and developing the brand language.
Key differences
Being a productivity product for Millennials & Gen Z, the key element that stands up is the intuitive display and protection of user data privacy. These demographies truly look after their personal data protection, so trustability in the platform was a common element.
The idea behind
This project was born in 2019. IOS intelligent photo gallery was not even released, so through team brainstorming sessions, we found a breach on intuitive user experience inside the own IOS platform, then with UX & marketing perspective, we formulated Memora.
Competitor analysis
Very few products were rising regarding organization, we literally were studying other platforms like Google Photos, and definitely noticed a urge to enhance user’s data protection, as well as the integration of shortcuts and voice recording for a faster, intuitive navigation.
◆ADRIÁN RUSSO, SABINA MILLARES
02 - Branding
Brand Systems
Everything related to brand identity in one single space. Naming, color & style choices, values, tones, built as a one single ecosystem for each client.
01 · Brand manual
GameLabTV
TV gaming reimagined as a complete entertainment system for Gen Alpha - nostalgic, educational games for the big screen. Built end to end with the FrontEnd duo behind the studio.
The corporate identity for Leticia Esuba (Biselé), the multiplatform artist behind the La Pieza creative agency - rooted in Canarian aboriginal craft and built as one coherent system.
Widely themed short films that display my dedication for storytelling, audio & video editing production. Always on set of a new story.
Diáspora · 2025
04 - Visuals
Visual experiments
Digital illustration, experimental edits and looping pieces. Two collections to understand my visual universe.
05 - About
Natalia Herrera◆Barcelona◆GMT +1
Greetings,
I'm Natalia 👋 a cross-platform designer based in Barcelona. I explore digital narratives, centering social design through my creative process, alongside a passion for curating references and creating visuals.
I'm a designer, so my nature is to question why things work the way they do, and most importantly: iterate any loose strand of a product, idea or service. I had the luck to gain experience with worldwide hybrid Agile teams with collective responsibility.
Experience
CLAXO
2025–2026 · UX / UI Designer · ongoing
Lasting Dynamics
2022–2024 · UX / UI Designer
Domingo Alonso Group
2022 · Graphic Design - HR
Henry Hank SL
2019 · Graphic Designer
Education
Goethe Institut
2025 · Deutsch-Zertifikat A2
Cambridge English
2025 · Advanced English C1
EASDGC
2020 · Graphic Design Bachelor
SPEGC
2019 · 248h · UI for mobile, web & digital
Fields
UX/UIPrototypesVisualsBranding
End
Let's build something
Currently searching for spaces to bring my work towards the public - open to collaborations, roles, and commissions.
