Brand manualTV gaming2026Ongoing
GameLabTV
01 - Project context
A client project for GameLabTV, a TV-app studio. My role was the brand & visual identity end to end concept, values and voice, the logo, color, type and applications, delivered as a complete brand manual.
"Bringing gaming to the big screen, one app at a time."
Client
GameLabTV studio
Location
Macedonia & Spain
My role
Art Director
Year
2026 · ongoing
02 - Our design process
From a TV-gaming niche to a full system
GameLabTV playground as a TV-App gaming universe expanded quickly, and urgently needed a bold brand identity. Understanding the atomic matter of RGB gamma rays used on this platform, I provided symbolizes the innovation of this platform's universe.
Brand values
Encouragement - helping users learn new skills.
Dynamism - exploring different educational niches.
Accuracy - grounded in TV-app expertise.
Personality & archetypes
InnovativeWiseHopefulThe explorerThe wise
Color palette
03 - Collaboration
This brand system was built through several feedback sessions with the Frontend studio founders, aligning the identity with their vision and spirit.
Nenad Vuchkovikj · FounderHristijan Kostadinoski · Founder
04 - Brand guidelines
